![]() Similarly, Austin struggled with getting the right graphic designer. “I didn’t know where I should have a space or even if I should have a space,” she says. The most complicated challenge for Caldwell was understanding how to set up an office. In May 2017, she opened her doors after working the previous five years as an agent with different types of real estate brokerages. I’m normally a go-getter in everything I do,” she says. “I always knew I wanted to have my own company no matter what job I was going to do. She, too, decided to go independent to control her own brand and business identity. Ramonica Caldwell, broker-owner of Ramonica Caldwell Real Estate Group LLC in Houston, opened her brokerage mainly for the freedom. ![]() He also sought a greater sense of pride in his work, the ability to grow his income potential, and the freedom to run his business from home. Austin went independent to avoid franchise costs and to shape his own brand. The plus for him was building a business he could potentially sell one day. ![]() Those who start their own brokerage do it for many reasons-independence, wealth potential, or the ability to build their own philosophy and brand, Austin explains. Approximately 287,391 members of the National Association of REALTORS® hold a broker’s license, and 147,700 of those identify as broker-owners, according to the 2019 NAR Member Profile. When real estate professionals open their own brokerage, they have a lot to think about: whether to become a franchisee or go independent, whether to go virtual or have a brick-and-mortar location, how much money is needed to begin, how the company should be branded and marketed, and so on. “I’m just doing it for myself, in my house, and building my own name instead of some other company’s name.” “What I’m doing now is not that much different from what I did my entire career,” he says. Working out of their home office has helped Austin become more efficient and able to spend time with his family. He became principal broker along with his wife, Michelle, a real estate agent. “It was time to build a business that I could be proud of.”Īfter months of careful thought and planning, America's Best Real Estate in Salt Lake City opened on August 2, 2018. “It was after that I decided to make life changes, including starting my own brokerage,” he says. John Austin suffered a heart attack in October 2017-on Friday the 13th, to be exact.
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